PeerLogix & adsquare Extend Relationship Collaborating on Over-The-Top (OTT) Media Planning Initiati
NEW YORK, NY, June 13, 2018 (GLOBE NEWSWIRE) -- With record numbers of households adopting streaming Over-the-Top platforms in lieu of cable TV, PeerLogix, Inc. (OTCQB: LOGX) and adsquare announced the launch of their joint OTT Media Planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and movies.
“Consumers continue to adopt OTT streaming platforms with limited to no advertisements – and although good for viewership experiences – marketers are left challenged when it comes to reaching these audiences on behalf of brands,” said Ray Colwell, CEO of PeerLogix. “We sought to tackle this problem with adsquare to jointly bring a programmatic solution to market for advertisers where otherwise fragmented streaming audiences can be targeted in a unified manner, at scale.”
Advertisers leveraging adsquare’s self-service Audience Management Platform (AMP) are able to extend entertainment advertising to OTT audiences of specific TV shows, movies, networks and genres powered by PeerLogix’s rich OTT viewership data of over 50,000 TV and movie titles.
Key offerings included in the collaboration are:
Pre-release Retargeting: Target prior viewership of shows and movies prior to new season or movie premiere
OTT Planning Cycle: Compliment traditional linear-tv advertising by reaching OTT streaming audiences at the specific TV or Movie title level
Audience Conquesting: Connect with valuable streaming audiences already watching similar content
Advertisers may work directly with their adsquare representative to plan and deploy campaigns across any number of custom viewership and demographic criteria. Using adsquare’s data exchange, advertisers can leverage different types and sources of mobile data such as demographics, location or app usage data at scale to reach their audiences at the right mobile moment.
“We’re excited about bringing this offering to market and having one of the first programmatic solutions for OTT advertising,” said Ted Smith, VP Sales US of adsquare. “Combining adsquare’s AMP platform with PeerLogix's Over-the-Top audience data enables a new level of granularity and reach for buyers that want to take advantage of targeting and measurement across entertainment media audiences that are continuing to shift screens and cut the cord."
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
adsquare is the mobile-first data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for audience targeting and precise moment marketing. Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them for their platform of choice. adsquare offers a broad portfolio of data from mobile, online and offline sources including location behaviour, app usage, demographics and interests. In addition, advertisers can discover the private marketplace for deals with first-party data owners including app publishers, telcos and E-Commerce. For validated data at scale, advertisers can tap the adsquare Data Alliance which aggregates deterministic data and combines it with validated third-party segments. adsquare is compliant with strict European privacy laws, offers a secure environment and respects data ownership. For more information visit http://www.adsquare.com follow @adsquarecom or contact firstname.lastname@example.org