PeerLogix to Discuss TV Audience Reunification at adsquare’s Data Quality Event
NEW YORK, NY, Oct. 18, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – PeerLogix, Inc. (OTCQB: LOGX), the Over-the-Top (“OTT”) TV audience discovery platform, and adsquare, the real-time mobile-first data exchange, have announced that PeerLogix will sponsor and present at adsquare’s upcoming ‘Audiences in Motion’ event in Chicago, this November 7th.
The ‘Audiences in Motion’ event series is adsquare’s thought leadership platform connecting industry experts to help shape the future of digital marketing through data excellence. The 11/7/18 installment of the series is titled, “Facing the Data Quality Challenge,” and is focused on helping advertisers and agencies understand “what providers bring to the table in terms of data sources, accuracy, precision and validation against industry standards.”
William Gorfein, PeerLogix’s Founder & Chief Strategy Officer, will present a discussion entitled ‘Leveraging Quality Data to Rediscover Linear TV's Lost OTT Audience,’ in which he will lay out the important factors to be considered when wading into the nascent but growing strategy of combining streaming viewership data with more widely available linear TV viewership data in order to reunify TV viewers as a targetable audience.
Mr. Gorfein explains, “The growing fragmentation of video content consumption habits has left advertisers seeking a trusted method of rediscovering and reunifying a once homogeneously targetable TV audience. PeerLogix is able to provide partners like adsquare quality, non-amplified, deterministic 'Over-the-Top' (OTT) viewership data, generated in real-time and matched to households. When combined with traditional television viewership data, these precise and validated OTT ad segments allow advertisers to reach a more unified and holistic TV audience, with the added ability to creatively define micro-audiences as never before.”
PeerLogix and adsquare first announced their partnership in November 2017, allowing digital media buyers to purchase PeerLogix’s OTT engagement data through adsquare’s real-time data exchange. The two companies then widened their relationship in June of 2018, announcing the launch of their joint OTT Media Planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and movies.
adsquare’s VP Sales US, Ted Smith explains, “We are thrilled that PeerLogix has agreed to play a role in our Audiences in Motion thought leadership series. The discussion of OTT/streaming data collection and application is still a relatively new part of the puzzle, but one with which we certainly want our partners and buyers to feel comfortable. We look forward to PeerLogix’s presentation at the November event in Chicago and to their continued involvement in this series.”
Other event participants include The Trade desk, Publicis Groupe, Havas Media, HERE and Kochava.
adsquare is the Real-Time Data Exchange that gives advertisers access to accurate data at scale, enabling more relevant campaigns based on audiences and their context. The platform puts data at the heart of your campaign and makes it actionable for more effective targeting, measurement and insights.
Advertisers can take control via the self-service Audience Management Platform which gives them full transparency when buying data, creating segments and activating them to their programmatic platform of choice. It has been built mobile-first and its proprietary location data intelligence makes real-world movement data available for digital advertising. Via its open and private marketplaces, adsquare offers a broad portfolio of data from mobile, online and offline sources, including location behavior, app usage, demographics, affinities and interests. For validated data at scale, buyers can leverage the adsquare Data Alliance, which aggregates deterministic data from app publishers, eCommerce and telcos combined with validated third-party segments. adsquare complies with strict European privacy laws, protects data ownership, and offers a secure environment for data sellers and buyers. For more information visit http://www.adsquare.com, follow @adsquarecom or contact firstname.lastname@example.org
PEERLOGIX is the go-to audience discovery platform for those advertisers hoping to make sense of the evolving OTT/streaming TV ecosystem. With a library of over 4 years of streaming video data and powered by a patent pending technology platform that collects and catalogs real-time OTT data – leveraging both licensed and publicly available databases to provide insights into consumer preferences, PEERLOGIX is able to deliver the entire spectrum of ‘cord cutters’ as targeted advertising audiences.