PeerLogix Announces Partnership with Largest Third-Party Data Marketplace
NEW YORK, NY, Aug. 22, 2018 (GLOBE NEWSWIRE) --
PeerLogix, Inc. (the "Company") (OTCQB: LOGX), the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, announced today it has successfully completed, ahead of schedule, the previously announced six-month evaluation agreement with the operator of the largest third-party data marketplace in the digital advertising industry (the “Partner”).
Under the terms of the agreement, featuring a monthly revenue share commitment, PeerLogix will provide to the Partner audience data for specific show and movie titles from its robust viewership database comprised of over 50,000 premium pieces of entertainment content. The collaboration will help power the Partner's industry-leading Media & Entertainment offering to advertising agencies and holding companies during the upcoming Fall TV season and beyond.
Ray Colwell, CEO of the Company, stated, “We have seen a large increase in demand for OTT viewership data and video supply during the last two quarters. This is a direct result of conventional television’s accelerating loss of cable subscribers from cord-cutting. By leveraging our OTT viewership data, our partners are reassembling these fragmenting TV audiences by offering a unified advertising solution for all viewership across web, mobile and video platforms.” Mr. Colwell continued, “In terms of driving our growth initiatives, we could not have secured a more valuable partner than a Fortune 100 company that retains one of the highest levels of overall market share within the digital advertising industry. As a multinational computer technology company, they have invested billions of dollars in the construction of their digital marketing offering, uniquely positioning them to leverage PeerLogix’s 170 million-home audience of digital viewership data. Management is excited to solidify this partnership in direct support of our ongoing commitment to build long-term shareholder value.”
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform enabling the tracking and cataloguing of over-the-top (OTT) viewership and listenership. PeerLogix's patent-pending platform collects OTT data and utilizes licensed and publicly available databases to filter the collected data into critical insights into consumer trends and preferences based upon media consumption for use by digital advertising firms, product and media companies, entertainment studios and others.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.