PeerLogix Data Now Available Through Leading Data Management Platform (DMP)
NEW YORK, NY, April 26, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced that it has consummated an agreement with one of the world’s leading Data Management Platforms (DMP) which makes PeerLogix’ video/audio consumption data now available to over 150,00 companies using the world's #1 CRM platform. PeerLogix is now the largest provider of OTT data in this DMP’s Third-Party Data Marketplace, providing their client companies with PeerLogix’ rich entertainment consumption data, used for gaining insights in and identifying new customers and improving existing customer retention through more accurate digital media planning, buying, activation and measurement.
“We are very pleased to have our branded OTT data segments now available for resale within one of the world’s leading DMPs, a Q2 ’18 Forrester Wave leader, which further demonstrates our continuing execution on our model. This relationship further enables a wide range of clients and data resellers to gain access to and benefit from our incomparable data in their digital advertising strategies,” said Ray Colwell, PeerLogix CEO.
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.