PeerLogix Over-The-Top (OTT) Data Now Available Through Leading Demand-Side Platform (DSP)
Updated: Sep 13, 2018
NEW YORK, NY, May 16, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced that its rich audio/video consumption data is now available in one of the worlds largest and fastest growing omnichannel Demand Side Platforms (DSP) in the digital advertising industry. Early implementation by this Q3 ’17 Forrester Wave leading DSP has resulted in adoption by approximately 30 agencies, making it the largest revenue producing partnership for the company. This partnership is powered by LiveRamp, an Acxiom® company and leading provider of omnichannel identity resolution.
TV audiences have fractured and over half of US households stream OTT content daily. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend, which had long been the historical juggernaut. Consumers show no signs of slowing down this trend in 2018 and beyond.
“Savvy brands and agency trading desks are reassembling these fragmenting TV audiences by leveraging our OTT consumption data across web, mobile and video advertising,” said Ray Colwell, Chief Executive Officer for PeerLogix. “By leveraging this DSP, or any one of our other prominent integrations throughout the programmatic ecosystem, advertisers are harnessing our OTT consumption data to supplement limited OTT inventory available to most agencies and to extend the reach of entertainment advertising to otherwise unreachable streaming audiences.”
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
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