PeerLogix Poised to Become Leader in Product Placement Valuation Across OTT/Streaming Viewership
NEW YORK, NY, June 19, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) viewership data, today announced it has teamed up with Concave Brand Tracking (“Concave”) to analyze added product placement value of top box office films of 2017. Concave is a London based market research company which tracks and analyzes brands in entertainment content to account for quality of product exposure, demographics of viewers and other inputs to determine total value.
The US marketplace for product placement is poised to break $10 billion for the first time this year, up from $8.78 billion in 2017, according to media industry economist PQ Media. OTT video is the fastest growing segment for product placement, including original programming on Netflix and Amazon Prime – with neither platform supporting conventional advertising.
The top-5 movies for product placement exposure in 2017 generated over $350 million of value for brands according to Concave. PeerLogix measures incremental OTT streaming viewership of shows and movies and found $41 million worth of additional product placement exposure value across OTT streaming viewership. Notably, Under Armour, featured prominently in Fate of the Furious, was found to have received over $1M of free incremental product placement value due to added exposure to OTT audiences. Chevrolet in Transformers: The Last Knight received over $800k of added product placement value.
The fractionization of viewership across a plethora of streaming OTT services is led by viewers moving to video-on-demand (VOD) and ad-free streaming platforms featuring limited or no advertisements. This shift in consumer preference has resulted in better viewership experiences for consumers but new challenges for advertisers.
“We are quantifying the incremental OTT viewership occurring globally and making these insights available to movie and television producers to help maximize content revenue.” Said Ray Colwell, CEO of PeerLogix. “Traditional ad supported content models are quickly being replaced with subscription models. Helping size the entire marketplace for OTT content ensures content producers have the ability to capture the revenue they need so they can continue to produce award winning content.”
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
About Concave Brand Tracking
Concave Brand Tracking is a London based product placement market research company that operates a syndicated data collection of all brands in global movies, TV shows and music videos. Concave also offers in-depth analysis of product placements including competitor comparisons, quality of exposure, demographics of users, context of portrayal and advertising value. This information can then be used by an array of clients including product placement agencies, content producers, product placement brands, advertisers and academics. For more information visit www.concavebt.con or contact firstname.lastname@example.org.
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