Streaming Habits Returning to ‘Normal’ as Lockdowns Give Way
COVID-19 and the associated isolation experienced by so many across the globe had a huge effect on nearly every aspect of our day to day lives. One societal ripple effect of the pandemic has been the degree to which it altered the video content consumption habits – creating new patterns which could be seen by observing the amount of streaming being done, filtered by the days of the week and times of the day.
In the early days, the lockdowns (self-imposed and mandated) pushed people inside and created significantly more ‘free’ time. PeerLogix streaming data shows that this served to 'flatten' the distinctions between what had been more clearly denoted 'high viewership' and 'low viewership' days of the week and times of day. Then, as the lockdowns gradually gave way to a re-normalization of activity cycles, the distinctions between highs and lows of streaming activity by time and day, began to return.
The three heat maps below illustrate concentrations, of viewership by day and time, for a pre-COVID month (June 2019), a month at the pandemic's height (June 2020) and a month when the lockdowns had largely given way (June 2021).
PeerLogix is a recognized leader in the global OTT data-as-a-service space. The company tracks, collects and catalogues viewership data of more than 50,000 premium TV shows and movies as streamed in more than 180 million are many ways to visualize data. When analyzing households, globally, and across virtually every open- soured OTT platform.
PeerLogix’s unique methodology for the collection and cataloging of streamed content data has been granted a patent by the US government (Patent No. US10402545B2). Simply put, our technology platform sits directly ‘in the stream,’ posing as a content distribution node for the vast majority of the peer-to- peer long-tail OTT networks, constantly observing and recording content queries and responses.