PRIVACY POLICY

Last updated: January 13, 2022

INTRODUCTION

PeerLogix, Inc. is an advertising media services company whose clients and customers are online advertisers (“Advertisers”) and digital content providers (collectively, our “Partners”).  We help our Partners reach their target audiences and grow through ad sales and subscriber growth.  Learn more about us at PeerLogix.com.

We are active members of advertising industry groups the Digital Advertising Alliance (“DAA”), and the Digital Advertising Alliance of Canada (“DAAC”).  We are signatories to the DAA Self-Regulatory Principles for Online Behavioral Advertising and the DAAC Self-Regulatory Principles for Online Behavioural Advertising.

PURPOSE

This Privacy Policy (“Policy”) describes our practices, both online and offline, regarding the collection, use, disclosure and sale of personal data and personal information, and of the rights of consumers regarding their own personal data and personal information (collectively, “your information”) when you visit our website at PeerLogix.com (“Site”), in relation to the services we provide our Partners, and any other means in which you interact with us, directly or indirectly. We are committed to protecting your privacy and processing your information in accordance with all applicable privacy and data protection laws, rules, and regulations, such as the European Union General Data Protection Regulation 2016/679, as amended (“GDPR”) and the California Consumer Privacy Act of 2018, as amended (“CCPA”).

Please read this Policy carefully.  When you use this Site, you consent to our collection, storage, use, disclosure, and safeguarding of your information as described in this Policy.  If you do not agree with the terms of this Policy, do not use this Site.

TABLE OF CONTENTS

  1. INFORMATION WE COLLECT AND HOW WE USE IT

  2. OPTING OUT

  3. THIRD PARTIES AND CATEGORIES OF INFORMATION

  4. DATA RETENTION

  5. CHILDREN’S PRIVACY

  6. SECURITY

  7. CONTACT INFORMATION

  8. CHANGES TO THIS POLICY

  9. CALIFORNIA PRIVACY RIGHTS

  10. EUROPEAN PRIVACY RIGHTS

  11. INTERNATIONAL DATA TRANSFERS

INFORMATION WE COLLECT AND HOW WE USE IT

We may collect, transmit, and store your information provided to us from the following categories of sources (i.e., types or groupings of persons or entities from which a business collects personal information about consumers) and categories of third parties (i.e., types or groupings of third parties with whom the business shares personal information) – directly from you, our online technology, and our Partners.

Directly from You

We collect your information directly from you and for the following purposes when you:

  • submit a job application, resume, cover letter, or social media profile to a job vacancy, or interview with us;

  • enter into an employment or consulting services contract with us;

  • complete forms, post content on our Site, respond to surveys, or use any features on our Site;

  • provide feedback to us by phone, email, physical mail, or any other means of providing feedback;

  • interact with us on our social media accounts, including without limitation LinkedIn, Twitter, and Facebook;

  • subscribe to any of our marketing materials; and

  • participate in contests sponsored by us.

Online Technology

We may automatically collect certain information when you use our online technology.  Such information includes:

  • Internet Protocol (“IP”) Address: An address provided by your internet service provider (“ISP”) to connect you to the internet and enable delivery of your online requests.

  • Cookie Identifier: A cookie (data file) with a unique identifier that we set from our domain “peerlogix.com”.

  • User Agent: Information related to the web browser that acts on your behalf and enables your interaction with web content.

  • Clickstream Data: Information about your interaction with a webpage (e.g., time and date you visited the page; webpage address; title of ad shown; topics (such as “beach” or “Caribbean”) that we interpret (as “summer vacation”) from the page.

  • Viewed Content Data: Information related to video content viewed on an internet-connected TV (“Connected TV”).

Other information that may be collected include browser session location, ISP, pages that you visit before, during, and after using our Site, links you click, how you use our online technology, and information from any associated devices used to interact with our online technology.

Our Partners

Our Partners receive your information when you visit or use their services or through third parties they work with.  We require our Partners to have lawful rights to collect, use, and share your information before we receive any of your information.  A list of Partners with whom we may share data is available on our Partnerships & Accreditations page located at https://www.peerlogix.com/partnerships.  Our Partners perform different services such as advertising brand safety and quality, advertising brand reporting, privacy, data management platforms, and advertising inventory.

We may use one or more of our partners to onboard offline data which may originally have included Personally Identifiable Information, however we do not use or have access to any PII as part of this process.

We may also use analytics vendors such as Google Analytics to allow tracking technologies and remarketing services through the use of first- and third-party cookies to analyze and track users’ use of this Site, determine the popularity of certain content, and better understand online activity.  We do not transfer your information to these analytics vendors.

However, by accessing this Site, you consent to the collection and use of your information by these analytics vendors.  We encourage you to review these vendors’ privacy policies.  If you do not want your information to be collected and used by these analytics vendors, contact the responsible analytics vendor directly or use the DAA Opt-Out Tool, or DAAC Opt-Out Tool.