PeerLogix sits directly in the stream and observes what actual households are watching across 200,000+ premium shows and films on virtually every major streaming platform — then turns that signal into audiences advertisers can buy, catalogs programmers can rank, and trends investors can trade on.
OTT Moneyball — for the buyers, programmers and investors who'd rather watch the stream than a sample.
One feed. Three reads.
Every PeerLogix seat ships against the same real-time OTT stream — what you pull out of it depends on which desk you sit at.
Four questions. Four numbers.
A decade inside the stream yields a handful of derived scores that buyers ask for by name — each one a specific question about a title, answered against observed household behavior. The math is ours.
Titles that over-index inside a specific genre audience versus the general population — the shows that quietly anchor a vertical. The signal that found a lot of catalog before anyone else did.
Titles associated with new-household arrivals inside a platform's stream within a given window — the shows that appear to be pulling sign-ups, not just entertaining the already-signed-up.
Series (usually) with the highest rewatch ratios from the same household over time — sticky content that keeps the subscription alive between tentpole drops. The inverse of the shows you can safely retire.
Titles consumed disproportionately in a target market versus their US baseline. The read that tells a distributor which territory to push, and which title to bring in from elsewhere in the catalog.
Four steps. No panel.
Our patented platform sits inside the stream itself and watches the watching — no diaries, no 900-household extrapolations, just the actual observed signal, cleaned, enriched, and resold.
Proprietary collectors sit in the OTT stream and capture viewership markers from millions of households across virtually every premium streaming service.
Every observation is matched to a canonical title — series, season, episode, film, franchise, network — against a 10+ year corpus of 200,000+ works.
Household signals are joined against licensed demographic, lifestyle and intent data — age, HHI, auto-intenders, travelers, dining, donors.
Packaged segments ship to your DSP or CDP of record, or flow into custom analyses, dashboards and scheduled signal files for analysts.
Every platform — not one walled garden.
Most audience-measurement vendors see the walled garden they have a deal with. We see every major streaming platform — the ones no single vendor has exclusive numbers on.
Built for broadcast.
Legacy measurement was engineered for three broadcast nets and a set-top box. It doesn’t work when viewing fragments across twenty services, ten devices, and a hundred long-tail networks.
One named, three unnamed.
The feed is the same; what comes out of it depends on the question you walk in with. A licensing play, a DSP integration, an MSO churn model, an investor’s trade.
In the years leading up to its acquisition by Viacom, Pluto.tv leveraged PeerLogix signal to inform its catalog-licensing strategy — leaning into the titles that actually held households inside the free ad-supported stream. Viacom publicly cited Pluto's product and ad-supported positioning as strategic drivers of the deal.
Pluto TV's unique and market-leading product, combined with Viacom's brands, content and advanced advertising capabilities, creates a great opportunity for consumers, partners and Viacom. — Viacom President & CEO, acquisition announcement
A top-5 demand-side platform integrated PeerLogix OTT behavioral segments into its audience marketplace, giving advertisers a way to reach households defined by what they actually stream — rather than a lookalike of what a DMP thinks they look like. The segments are keyed on title, franchise, genre, and cast intent.
OTT Moneyball — for the agencies that would rather target the audience that is watching the category, not the one a model thinks should. — Framing the integration, internal
A major multichannel operator used PeerLogix Niche Attractor and Churn Reducer signals to program its free ad-supported tier — leading with shows that over-indexed inside the households actually watching, and with series whose rewatch profile reduced downstream churn. Top-quartile performance against the incumbent grid inside the first quarter.
Ratings-card thinking, but for a world where nobody has a ratings card. — VP programming, free ad-supported tier
A long/short media-sector fund subscribed to the daily title-trend file to flag week-over-week engagement cliffs on the subscription streamers they trade. The signal moved ahead of quarterly subscriber prints on multiple occasions, letting the desk rebalance inside the earnings window.
It reads like a Bloomberg for what people are actually watching. — PM, media-sector hedge fund
The raw capture, not the chart.
Anyone can tell you what’s popular. We hold U.S. patent protection on the methodology for observing open-streaming viewership at household scale — the raw capture the rest of the stack sits on.