© 2018 by Peerlogix

 

The Audience Discovery Platform

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For An OTT World

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Over-the-top (OTT) TV – or Connected TV (CTV) as it is also known – is a reference to content ‘streamed’ and consumed via internet connection rather than through standard cable subscription or broadcast television platforms. 

With the rapid advancements in technology (‘Smart’ TVs, laptops, tablets and smartphones) and the increased adoption of ‘mobile’ lifestyles, growing numbers of viewers are abandoning scheduled TV viewing – watched in their living rooms -- and opting to tune-in wherever they may be, and whenever it is most convenient.

As the once homogeneously targetable TV audience continues this diaspora to personalized viewing methods, advertisers are seeking a trusted method of rediscovering and reunifying the fragmented TV landscape.

What is OTT TV?

About PeerLogix

PEERLOGIX is the go-to audience discovery platform for those advertisers hoping to make sense of the evolving OTT/streaming TV ecosystem.  With a library of over 4 years of streaming video data and powered by a patent pending technology platform that collects and catalogs real-time OTT data – leveraging both licensed and publicly available databases to provide insights into consumer preferences, PEERLOGIX is able to deliver the entire spectrum of ‘cord cutters’ as targeted advertising audiences.

OTT Content Monitoring

Historical Library (4 years)

Real-Time Monitoring

170 Million Households

Targeting Segments

Audience Discovery

Content Suggestions

Revenue Opportunity Assessment

Patented Tech Platform

Data Collection Process

Database Integration

Insight Development Algorithms

Customizable OTT Insights

PeerLogix Offerings

OTT Ad Targeting Segments

PeerLogix compiles OTT/streaming viewership data from an audience of over 170 million homes and across more than 50,000 pieces of premium content and has been doing this for more than 4 years, creating an unparalleled library of historical and real-time data.

Our media buying and data marketplace partners can purchase the Company’s OTT viewership data to reach, target and measure advertisements directly to households streaming OTT TV shows and movies

OTT Data Licensing

Leading content owners and OTT television networks are leveraging PeerLogix’s four-year historical viewership library to analyze movie and programming demand trends around the world.

This allows them to use the analyses for content procurement and buying decisions. The real-time and historical data we provide is critical to their profitability and it enables them to generate a better return on content investment. 

OTT Product Placement Valuation

Comprehensive viewership data is critically important to content producers for negotiating distribution rights as well as product placement opportunities.

 

PeerLogix is establishing itself as a leader in product placement valuation as content producers seek additional revenue streams from streaming households that regularly watch programming on platforms without ads.

Sample Partners

WHAT PEOPLE ARE SAYING

Anna Brantley, CRO

AnalyticsIQ

“By working with PeerLogix, we’re able to help marketers connect with valuable audiences who are likely to care about and intend to spend on specific product categories – from auto and apparel to dining out and donating to special causes. By bringing our two unique data sets together, we are giving advertisers a rare opportunity to blend ‘where’ people are spending time, with ‘what’ they are likely to spend their dollars on.”

Ben Goldman, CRO

 180byTWO

"We’re excited to work with PeerLogix to incorporate our deterministic insights into a wide range of TV-based behaviors and intent signals. Our goal is to make data actionable while providing accurate data that empower brands to reach the right customers. Through this partnership, we’re helping both B2B and B2C marketers target more effectively, utilizing a more complete customer view and delivering a more meaningful message to the end customer."

Jonathan Slavin, Managing Director  

 

JTG Ventures

“PeerLogix has a very exciting story to tell the digital media ecosystem. Their ability to offer such a unique data set – a comprehensive catalogue of more than 4 years of OTT data - allows brands to immediately complement their premium video buying with a scalable, and previously unidentified, audience viewership of premium inventory. It really is a no-brainer once the industry understands what PeerLogix delivers in the OTT space.”

Featured News

OTT Moneyball: Leveraging data to hit a homerun with cost-effective content

May 8. 2019 (PeerLogix Blog)

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Get Intouch and Stay Intouch

T (+1) 646 598 4640
Email: info@peerlogix.com

PeerLogix, Inc.
480 Sixth Ave., #351
New York, NY 10011

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