INTERNATIONAL STREAMING OUT-PERFORMERS: Latin America vs. US
PeerLogix (OTC: LOGX) is the recognized leader in the global OTT data-as-a-service space. The company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from virtually every open-source OTT network, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms and strategic investors.
There are so many ways for content platforms to use the OTT/streaming viewership data that the PeerLogix library has to offer. More and more, we will be discussing how this valuable data can be used to reinvent the metrics by which a content platform can assess the value of any given title to its particular content acquisition strategy - a process we call "OTT Moneyball."
One valuable data set for any platform considering expanding its footprint beyond the US is the extent to which key titles out-perform in foreign markets.
While it may be easy enough to simply identify titles that perform well in specific regions, most platforms don’t have the luxury of being able to afford region-specific content. One solution is to identify current platform titles whose overseas popularity exceeds their US popularity and then ‘feature’ them in the markets where they are outperforming..
To define this ‘International Out-Performance’ metric, PeerLogix scores titles by ratios of the number of streams we see in the targeted market versus the number of streams we see in the US during the same period.
This ratio is weighted for total streams seen in the target region and the result is that a higher number indicates
This process can provide some interesting insights into the differences in what different populations are drawn to.
For example, if we look at titles with the largest discrepancy between their streaming performance in our Latin American country group (Mexico, Brazil, Argentina, Chile, Peru, Colombia, Ecuador ) on the high end, and in the US on the low end, we see that.....
1) Some highly anticipated OTT platform originals that do not perform as well as expected in the US, may prove more valuable when/if the producing platform decides to make them available to a European audience.
"The Midnight Sky is a 2020 American science fiction film directed by George Clooney, based on the 2016 novel Good Morning, Midnight by Lily Brooks-Dalton. It stars Clooney as a scientist who must venture through the Arctic Circle to warn off a returning spaceship following a global catastrophe. Felicity Jones, David Oyelowo, Tiffany Boone, Demián Bichir, Kyle Chandler, and Caoilinn Springall also star.
The Midnight Sky began a limited theatrical release on December 11, 2020, and received mixed reviews." - Wikipedia
While Midnight Sky has met with 'mixed reviews' and lower than expected streaming numbers in the US, the movie is being streamed 61X more in our Latin American Grouping!
2) Sometimes, movies that stall at the US box office, do not even make to final box office release, and/or do not find a streaming audience in the US can find lives with international streaming audiences.
"Body Cam is a 2020 American police procedural horror film directed by Malik Vitthal, from a screenplay by Nicholas McCarthy and Richmond Riedel and a story by Riedel. The film stars Mary J. Blige, Nat Wolff, David Zayas, David Warshofsky, Demetrius Grosse and Anika Noni Rose.
Originally scheduled for a May 2019 release date, the film was pulled from the schedule and Body Cam was released digitally on May 19, 2020, prior to a video on demand release on June 2, 2020, by Paramount Pictures." - Wikipedia
Body Cam is currently streamed 33X more by Latin American audiences than in the US!
3) Older US series often find new life with streaming European audiences.
"Pets United is a 2019 German-Chinese-British animated film directed and written by Reinhard Klooss and starring Natalie Dormer, Eddie Marsan and Jeff Burrell. It serves as a pseudo-sequel to the 2010 film Animals United.
Pets United is currently receiving 19X more streaming views in our European Group than by US audiences!
To learn more about PeerLogix's OTT data capabilities, check out www.PeerLogix.com/ebook.