PeerLogix Announces OTT Entertainment and Product Placement Rankings for Week Ending July 15th
Updated: Sep 13, 2018
NEW YORK, NY, July 20, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, today announced select weekly estimates for the week ending July 15th, 2018, as compiled by the Company’s proprietary measurement services.
PeerLogix captures consumer streaming behavior – from movies to television programming – and makes this data available to marketers for targeting in the programmatic ecosystem. With over half of US households streaming OTT content daily (source: comScore), the Company’s rich OTT segments empower advertisers to extend reach of entertainment advertising at a conventional CPM typical of most targeted advertising campaigns, on all devices, including web, mobile and streaming video.
Additionally, product placement value of the top films streamed was contributed by Concave Brand Tracking, a London based market research company which tracks and analyzes brands in entertainment content.