The Audience Discovery Platform
For An OTT World
Over-the-top (OTT) TV – or Connected TV (CTV) as it is also known – is a reference to content ‘streamed’ and consumed via internet connection rather than through standard cable subscription or broadcast television platforms.
With the rapid advancements in technology (‘Smart’ TVs, laptops, tablets and smartphones) and the increased adoption of ‘mobile’ lifestyles, growing numbers of viewers are abandoning scheduled TV viewing – watched in their living rooms -- and opting to tune-in wherever they may be, and whenever it is most convenient.
As the once homogeneously targetable TV audience continues this diaspora to personalized viewing methods, advertisers are seeking a trusted method of rediscovering and reunifying the fragmented TV landscape.
What is OTT TV?
PEERLOGIX is the go-to audience discovery platform for those advertisers hoping to make sense of the evolving OTT/streaming TV ecosystem. With a library of over 4 years of streaming video data and powered by a patent pending technology platform that collects and catalogs real-time OTT data – leveraging both licensed and publicly available databases to provide insights into consumer preferences, PEERLOGIX is able to deliver the entire spectrum of ‘cord cutters’ as targeted advertising audiences.
OTT Content Monitoring
Historical Library (4 years)
170 Million Households
Revenue Opportunity Assessment
Patented Tech Platform
Data Collection Process
Insight Development Algorithms
Customizable OTT Insights
OTT Ad Targeting Segments
PeerLogix compiles OTT/streaming viewership data from an audience of over 170 million homes and across more than 50,000 pieces of premium content and has been doing this for more than 4 years, creating an unparalleled library of historical and real-time data.
Our media buying and data marketplace partners can purchase the Company’s OTT viewership data to reach, target and measure advertisements directly to households streaming OTT TV shows and movies
OTT Data Licensing
Leading content owners and OTT television networks are leveraging PeerLogix’s four-year historical viewership library to analyze movie and programming demand trends around the world.
This allows them to use the analyses for content procurement and buying decisions. The real-time and historical data we provide is critical to their profitability and it enables them to generate a better return on content investment.
OTT Product Placement Valuation
Comprehensive viewership data is critically important to content producers for negotiating distribution rights as well as product placement opportunities.
PeerLogix is establishing itself as a leader in product placement valuation as content producers seek additional revenue streams from streaming households that regularly watch programming on platforms without ads.
WHAT PEOPLE ARE SAYING
Anna Brantley, CRO
“By working with PeerLogix, we’re able to help marketers connect with valuable audiences who are likely to care about and intend to spend on specific product categories – from auto and apparel to dining out and donating to special causes. By bringing our two unique data sets together, we are giving advertisers a rare opportunity to blend ‘where’ people are spending time, with ‘what’ they are likely to spend their dollars on.”
Ben Goldman, CRO
"We’re excited to work with PeerLogix to incorporate our deterministic insights into a wide range of TV-based behaviors and intent signals. Our goal is to make data actionable while providing accurate data that empower brands to reach the right customers. Through this partnership, we’re helping both B2B and B2C marketers target more effectively, utilizing a more complete customer view and delivering a more meaningful message to the end customer."
Jonathan Slavin, Managing Director
“PeerLogix has a very exciting story to tell the digital media ecosystem. Their ability to offer such a unique data set – a comprehensive catalogue of more than 4 years of OTT data - allows brands to immediately complement their premium video buying with a scalable, and previously unidentified, audience viewership of premium inventory. It really is a no-brainer once the industry understands what PeerLogix delivers in the OTT space.”